Taylor Swift hosted a Yahoo! live stream yesterday (Monday, August 18th) from New York City where she announced the details of her next album. The project is titled 1989 and it will be released on October 27th. The first single is called "Shake It Off," and Taylor has already shot the video for the song.
She told fans gathered at the live stream as well as the millions listening around the world about the concept for the clip, which was directed by Mark Romanek, who has directed videos for Michael Jackson, Janet Jackson and Johnny Cash, to name a few.
"In my mind, I wanted to tie this to this metaphor that I've been thinking about a lot because all I think about are metaphors of cats (laughter). My idea was that life itself and who people actually are can be greatly reflected in how they dance. I really think that, and I don't mean how good you are. I mean your willingness to dance (laughter), and so we started talking about ideas and we basically decided that we would get this huge group of incredible professional dancers of all different types of dance and throw me into the middle of them (laughter) and see what happens, so . . . Fun fact -- at the end of the video you will see a group of about a hundred fans. Those are people we plucked from Instagram, Twitter, website, letters, everywhere, and they have kept the secret that they were in this music video for two months."
Taylor says that 1989 is inspired by the pop music of that time, and she admits that this is, in fact, her "very first documented, official pop album."
"Shake It Off" is a collaboration with Max Martin and Shellback, the same guys she worked with on "I Knew You Were Trouble" and "We Are Never Ever Getting Back Together."
For more 1989 album details, visit taylorswift.com.
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