How would you celebrate a special anniversary of your very successful multi-billion-dollar company that now has as much brand recognition and logo recognition as Coca Cola or General Electric or Ford? A good ol' All American company (or so we thought) Nike has been one of the greatest success stories not only of the 20th Century but ever. Nike swooshed past such established brands as Spaulding, Wilson, and Riddell within a relatively few years. So one would think that celebrating the 30th anniversary of their Just Do It campaign and movement would be commemorated with someone who loved and respected America as much as a grateful company should. Certainly lots of candidates to choose from like perhaps Green Bay Packers' star J. J. Watts who raised $18.5 million for Hurricane Harvey relief but the geniuses at Nike went in another direction..someone who knelt down to stand up for his "values and principles," Colin Kaepernick! And the slogan this year is, "Believe in something even if it means sacrifice everything." That makes as much sense as, "You can't tell the depth of the well by the handle on the pump."
What, pray tell, has this ingrate sacrificed? He's been the "talk of the town" for over two years now and mostly in glowing terms by the lamestream media--especially the goofballs in the sports media. As a former sportscaster of 30 years, I'm embarrassed both personally and professionally that anyone is standing up for this guy. GQ Magazine made this cretin their Citizen of the Year which is sort of like, as Major Winchester once quipped on MASH, "Isn't that like being the prima ballerina of Galveston?". Okay, he's had to give up pro football because teams won't sign him but whose fault is that exactly? Yet in this country that he claims is so oppressive and where racial injustice is "running rampant" and police are racists while he's making more money than the entire budget of most police departments in the country. He's been making millions ever since and I don't know who got drunk at a Nike cocktail party and made this deal but this means millions more. They giving him a clothing line and the works. And like CNN doubling and tripling down on news stories that are proven false, Nike is standing by this decision as if it's their Horatius at the Bridge moment! And Kaepernick has other supporters like Serena Williams and LeBron James from the "usual suspects" group but also such American "heroes" Ex-CIA Director John Bennan and former Iranian President Mahmound Ahmadinejad and if that's not an eclectic bunch I don't know what is!
Boycotts have never been something I've endorsed on either side but there are some being promoted and Nike stock was down two percent today (as this is written). But it probably won't work any better than when Second Amendment rights advocates announced boycotting Dick's Sporting Goods when they announced bravely that they were going to deny the "under-21" crowd would not be allowed to buy firearms at their stores after the Parkland, Florida high school shooting. The best response to that was from arch-rival Cabela's when they put out an ad reading: "We don't deny our under-21-year-old citizens their Second Amendment rights because we're not Dick's!"
As usual, these protesting dingbats like Kaepernick are infected with "selective outrage." This guy showed up at a press conference shortly after his kneeling protest began wearing a t-shirt with a picture of Malcolm X meeting with Fidel Castro. His monumental ignorance of history when talking about something like "racial injustice" is stunning when one knows that the former believed in violence if necessary and the former harbored American cop killers such as Assata Shakur and Eldridge Cleaver who proudly proclaimed their unconscionable and murderous acts were done under the guise of "racial justice." Castro and his Communist lieutenants like his brother Raul and Che Guevara were responsible for killing over 73,000 citizens and others who opposed them and their racial injustice in Cuba was headline news when we had real journalists working in the news biz.
Frankly, I've never been a fan of Nike equipment to begin with and my own private boycott will continue no matter what . I suppose we're just darn lucky they didn't pick Governor Andrew Cuomo (Dembulb of New York) who recently told the world, "America has never been that great."